How many people take the initiative with attending cultural events and organising for friends, compared to those who tend to go along when someone else asks them?
Using data on these 'Initiators' and 'Responders' from the Cultural Participation Monitor, we will look at these two categories of people, building on research from academics in the US (WolfBrown). What types of people tend to fit into these different categories of arts attendees, and crucially what does it mean for your marketing strategy and engagement with your audience?
Date: Wednesday 15 November 2:15 PM - 3:00 PM
Book your place: Book your free place – TEA Break | Initiators and Responders – Zoom, Wed 15 Nov 2023 2:15 PM - 3:00 PM (tickettailor.com)
About TEA Breaks:
TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team shares current cultural sector insights.
Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.
Who:
This session is open to all.
It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.
Facilitators:
- Oliver Mantell, Director of Evidence and Insight
- Ella Brown, Evidence Researcher
Format:
TEA Breaks are 45-minute online briefing sessions.
The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.
Cost: Free