Our strategy can be summed up in three words: make, reach, sustain.


To make art, in all its forms, is what we aim to enable. We want to foster an environment for the best artists and organisations in Wales to create their best work. When excellent work is created, it strikes a chord with people. This is when people truly experience art, and once that connection is made, it is valued. 


The ability to reach people goes hand in hand with making extraordinary art. The more people experience and embrace art in communities, theatre, schools or galleries the further we reach.


For economic sustainability, the arts must remain relevant to people. We want to help valued organisations to find and develop new business models that encourage resilience and longevity. 

You can read more about our strategic aims in our Corporate Plan 2018-23: For the Benefit of All.