Overview / Objective
Creative Swansea is a newly established network supporting creative professionals across Swansea – including freelancers, startups, and established businesses. Funded by the Shared Prosperity Fund and delivered by Swansea Council, the network fosters collaboration through a new digital platform and in-person events that offer opportunities for networking, learning, and creative inspiration.
As part of our website launch at the end of May, we are commissioning a videographer/photographer with a strong cinematic and artistic sensibility to produce a visually rich showreel, a set of high-quality stills, and a library of stock video clips that reflect the creativity, talent, and energy of Swansea’s creative sector.
The footage and photography should be timeless and represent the sector broadly – not tied to specific events or overly focused on single venues.
The successful applicant will be responsible for all aspects of the project, including pre-production, production, and post-production. This should be fully costed within the £10,000 budget.
Applicants will be expected to provide examples of previous work that resonate with the tone and style of this brief, and to demonstrate an understanding of the creative and cultural sector.
Deliverables
- 16–20 high-resolution artistic photographs for use across web and digital platforms
- One 16:9 feature showreel (approx. 1.5–2 mins). Visuals to music only.
- One 16:9 short social cutdown (approx. 30–45 secs)
- A curated folder of 10–15 high-quality stock video clips (short, versatile shots for future use across Creative Swansea platforms, including website)
Content Focus
The content should represent key creative sectors, including:
- Theatre
- Music
- Visual Art
- Screen Content (film, TV, and online)
- Technological innovation in these sectors
The story should centre real creatives – artists, makers, performers, producers – working in and around Swansea. Locations anticipated to be within a short driving distance. Creative Swansea can support with co-ordination, logistics and access. Videographer / photographer is expected to have a good understanding of consent and permission required as well as appropriate risk assessments.
Creative Direction
Tone & Style
- Inspiring and professional with visual and emotional depth
- Cinematic, not corporate – striking and artful in approach
- Focus on people and creative energy, not tied to specific places or events
Visual Approach
- High-quality, cinematic footage
- Creative composition and framing
- Mix of wide shots, close-ups, and dynamic/action-based visuals
- Candid, observational style – never overly staged
- Avoid heavy focus on single venues; aim for visual versatility and longevity
Storytelling
- Showcase real people at work and in creative process
- Capture authentic, behind-the-scenes moments
- Reflect the scale, diversity, and ambition of Swansea’s creative industries
Music & Sound
- Rights-cleared soundtrack that complements pacing and tone
- Subtle sound design that supports – not overwhelms – the visuals
Pacing & Editing
- Engaging transitions and cuts to maintain interest
- Thoughtful rhythm and flow throughout
- Strong narrative coherence and emotional impact
Branding & Consistency
- Brand guidelines (logo, colour palette, typography) will be provided
- Final outputs should align with Creative Swansea’s identity while retaining artistic integrity
Schedule:
Portfolio Submission deadline: Friday 18th April 2025
Final delivery deadline: 26th May 2025
You must be available for this period to complete and deliver the work.
Please Contact: ContactCreative@swansea.gov.uk