The Edinburgh Festival Fringe is the world’s largest arts festival. Wales in Edinburgh is a curated showcase that promotes the highest of quality in Welsh theatre, dance, music and circus. The programme’s vision is to use the Edinburgh Festival Fringe not as a destination but a platform for our arts organisations and creative professionals to realise their touring and international ambitions.
The Festival is attended by audiences, programmers, promoters and producers from across the UK and the World. We believe that performing arts companies and creative professionals from Wales have a unique quality that can operate on a global scale.
The deadline for applications is 1pm 12th January 2026
- Your Proposal
We want to see proposals from applicants with a track record of creating interesting and relevant work and / or who can evidence the quality, audience appeal and impact of the proposed production. Your work should be tour ready and you will be actively seeking future touring opportunities.
We expect you to show us how the production will be of the highest quality, how it will be distinctive and exciting, who it is aimed at and how you propose to attract audiences. We will want to understand why you’ve chosen a particular venue. We want to see a credible and convincing approach to marketing and audience development, where all partners are working together to maximise audiences in Edinburgh.
You will also need to demonstrate your future touring potential and ambition for the work and convince us of your capacity to take up the opportunities offered by the Edinburgh showcase.
- Who can apply?
Only organisations and creative professionals based in Wales or who have an extensive record of working in Wales can apply.
- How much can I apply for?
We would expect to fund between 3-4 applicants with strong proposals demonstrating the future potential for touring and who are showcase ready, to a maximum of £30,000 per application.
Given the extensive range of applicants and productions sizes that apply to the fund, we ask our applicants to consider this fund as a contribution towards the cost of presenting their work at the Festival. This is inclusive of venues and technical hires, access, marketing, accommodation and performances fees. Personal access costs of those involved with delivering the project can be considered additionally to the grant amount.
- When to apply
The deadline for applications is 1pm 12th January 2026
Decisions are expected to be made by 23rd February 2026
- Assessment
Applications will be considered by a panel of experts made up of external experts and relevant members of our team. We hope to support the proposals that can benefit the most from exposure at the Edinburgh Fringe.
- What questions will I need to answer
- You will need to submit an application form through the portal.
- Attach a proposal document: This can be provided as a maximum of 5 sides of A4. This submission should be contained in a single file (Word or pdf) and text should be no smaller than 12pt.
- Attach a budget on our template.
- Attach additional supporting documents: e.g. a marketing plan, any venue agreements, and letters of support. You can include reviews or links to the work - all video and audio material must be provided as easily accessible website links. Please remember to include security information if links are password protected.
Your proposal document must address the following points:
Delivering artistic quality
Tell us about your work including where it has been performed previously and the response it has received. What evidence of demand is there for your work to be presented at the festival / for further touring opportunities, and why is this a good time in your career or companies work for you to present at the Festival?
Touring ambitions
What groundwork have you achieved to date in achieving your touring ambitions and what areas are you looking for support? What are your touring ambitions? Where would you like to take your work – do you have ambitions for UK touring and / or international touring?
Planning and managing a successful project
In which venue will you be presenting your work? Please detail any agreements or financial deals with that venue. Please tell us how you intend to promote and share your work to prospective touring partners and festivals. How will you evaluate the longer term artistic and financial benefits of performing at the Festival?
Benefiting the public
How will you promote the performing arts in Wales and the bilingual culture of Wales while presenting your work at the Festival to an international audience? How will your presence at the Festival contribute to Wales’s arts sector in the longer term?
Funding a successful project
How will you ensure the successful delivery of this project? What assumptions have you made while formulating your project budget? How realistic and achievable are your earned income projections? How will you raise any other partnership funding?
Carbon footprint
In order to build a strong, greener economy as we make progress towards decarbonisation; please tell us what progress and measures you have made and are considering within your proposal in lowering your carbon footprint and improving environmental sustainability.
- Our priorities and your proposal
Your proposal will strongly demonstrate how it will support one or more of our principles as set out in our corporate plan:
Creativity – Creativity is in everything and everyone we support. We want to see a wide variety of creative forms and practices, developed with audiences and communities in mind, encouraging artistic innovation of the highest quality.
Equalities and engagement - reaching underrepresented communities, culturally, geographically, socially and economically. Removing the barriers and challenges faced in experiencing the arts and making sure people from diverse communities are fully represented in the workforce, as leaders, decision-makers, creators, visitors, participants and audience members.
Welsh language – developing creative opportunities that contribute to growth in the use and ownership of the Welsh language and supporting the arts sector to place the Welsh language at the centre of creativity and communities.
Climate justice - supporting the arts sector to develop creativity that inspires people to take action for climate justice, working towards an environmentally sustainable and globally responsible arts sector.
Developing talent - making sure there are pathways that allow people from all backgrounds to develop sustainable creative careers, skills, and leadership. Working collaboratively to ensure that the opportunities available for artists are distributed fairly, providing fair work, and improve outcomes for the people of Wales.
Transform - strengthening the capability of the arts to be more dynamic and sustainable. Being agile and confident enough to take risks, build resilience and be responsive to change, whilst remaining relevant to the people and communities of Wales.
Everything supported through this Fund will be expected to demonstrate commitment to the principles of the Welsh Government’s Wellbeing of Future Generations Act (Wales) 2015.
- Accessibility
Arts Council of Wales makes information available in large print, braille, audio, Easy Read and British Sign Language. We’ll also try to provide information in languages other than Welsh or English on request.
If you need access support, you can find out more about what we can do and how to arrange it here.
- Need to get in touch?
For development advice regarding your Wales in Edinburgh proposal please contact development@arts.wales
Should you have any technical issues with the application form or your portal account, please contact our Grants and Information team: grants@arts.wales
Telephone us on 03301 242733 (all calls charged at local rates), 10.00am - 5.00pm Monday – Friday
You can find further information on how to contact us here