Low-value giving and membership consultancy
Art UK is looking for a consultant to analyse its existing online giving offering, potential audiences for donor acquisition and comparable online offerings, leading to a recommendation of a new low-level giving or membership programme. Art UK is looking for a solution that will raise at least £50,000 unrestricted recurring income in its first year.
The consultant will be required to:
- Desk research into comparable online offers where there is a low-level giving or membership programme
- Mystery shopping research into comparable online offerings, analysing donor journeys and donor thank you materials
- Analysis of Art UK’s existing and past low-level giving and membership offerings
- Analysis of Art UK’s existing supporters and broader audience
- Research into competitor marketing programmes
- Create a recommendation for a new online giving offer and possibly a subscription offer, including potential member benefits, a well-designed supporter journey, thank you materials and marketing
The consultant must have:
- Experience in designing and evaluating low-level giving and membership programmes
- A successful track record of supporting clients implement such schemes and see a material improvement in low-level giving income generation
- Strong data analysis skills
- Strong general understanding of online giving mechanisms and the motivations of online givers
- Excellent IT skills
- First-class written and spoken communication skills and the confidence to engage effectively with a range of people
- Self-motivation and reliability
Proposal to Tender
The consultant’s proposal to tender for this work should be no longer than four pages of text (not including a CV, which can also be attached).
The tender should include details of:
- A methodology explaining how the brief requirements will be delivered
- The relevant experience and competency possessed by the consultant and other personnel who will work on the project
- Previous experience relevant to this contract – examples of at least two specific projects should be cited giving reasons why this experience is relevant. Demonstrating any experience of similar National Lottery-funded projects would be desirable.
- Two references from clients of similar work
- Information on the consultant’s professional indemnity insurance
Please send your tender to recruitment@artuk.org by 9am on Tuesday 2nd April 2024. Interviews will be held via video call on 4th and 5th April 2024.
Payment terms
The budget for this work is £6,000 (+ VAT), inclusive of expenses.
Payment dates will be agreed with the appointed consultant or agency.
Appointment Terms
The consultant will be appointed for six months in the first year of the project.
To view full details, please visit our website: https://artuk.org/about/jobs