Cultural Participation Monitor | Latest Findings on Audience Attitude and Behaviours
New findings on behaviour in venues, preferences for digital/in-person engagement across artforms, and how individual values influence attendance.
Join us as we delve into the public’s changing attitudes about behaviour in venues and find out if our values make a difference to the venues we choose to attend. Do audiences want organisations to take a stand on social and environmental issues? Whose attendance is most affected by the cost of living? Who is still put off by Covid? Plus, further insights into how live versus online screening of events appeal to the public.
This event draws on the latest Cultural Participation Monitor survey responses, from Wave 9 (June) and includes insights into behaviour at venues, values and digital streaming (in partnership with The Association of Leading Visitor Attractions [ALVA], Centre for Cultural Value and Stagetext).
The Cultural Participation Monitor is The Audience Agency's nationwide longitudinal (ongoing) panel survey about engagement in creative and cultural activities. By comparing data collected periodically for almost three years, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.
Date: Wednesday 26 July 2023 1:30pm- 3:00pm
What will you learn:
- The latest insights on who’s likely to attend cultural events.
- How that’s affected by both attitudes to Covid and the cost of living.
- Whether audiences expect venues to take a stand on social and environmental issues
- Insights on audiences' opinions on what is considered unacceptable behaviour at venues.
Who:
This session will be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in how cultural audiences are behaving and why.
Facilitators:
Oliver Mantell, Director of Evidence and Insight
Ella Brown, Evidence Researcher
The Evidence and Insight team shares findings from The Audience Agency data and research to support the sector.
Format:
This session takes the form of a 60-minute webinar, including the opportunity to ask questions.
Cost: Free