18 Apr 2024 12-1pm webinar; 1-1.30pm Q&A
Part of the Resilient Theatres: Resilient Communities project, this webinar will provide theatres with an introduction to audience development with a specific focus on today’s most relevant challenges, opportunities and practices.
People chose to attend or not attend a theatre performance for many different reasons, which offers theatres numerous opportunities to engage audiences. It can also result in missed opportunities that can lead to audience disengagement. As technology continues to advance, society becomes more diverse and complex, and political and economic uncertainties challenge the sector, theatre professionals are having to constantly review how to engage audiences.
With case studies and practical tips, this webinar will focus on how to gain a better understanding of your existing audience and use this as a solid foundation to begin work on reaching new, target audiences or deepen your relationship with existing ones.