Background to the post

This is an exciting time for The Audience Agency, supporting close to 1,000 organisations to become more audience focussed through Audience Finder, one of the largest cultural data programmes in the world. In the last year, we have confirmed funding until 2021/22 from Arts Council England, Arts Council of Wales and Creative Scotland and a new programme of growth and development is planned as a result.

We are now seeking to appoint a new Community Partnerships Manager in Wales to help our community of users make the most of the Audience Finder free services and our growing range of paid-for enhancements and support.

This will include one to one and group meetings, facilitating workshops, interpreting reporting, and providing ongoing training and support for Audience Finder. Reporting to the Head of Community Partnerships, the role will work closely as part of the Business Intelligence Unit, including the Business Director (Consultancy) and Head of Accounts (Products) to ensure excellent client service, and to develop key prospects.

This is an ideal opportunity for a successful data-driven marketer and anybody wishing to hone their skills in an agency, training and consulting context.

Summary of the role

The Community Partnership Manager will help our clients to better understand how to use Audience Finder and other TAA products, working closely with the Audience Finder community (often in collaborative groups and networks) to help them become more data-driven in their approach.  This role is focussed on providing support in Wales and potentially the South West of England (depending on location) cross artform. They will have a focus delivering Audience Finder In Practice sessions to individuals and groups; setting up and managing partnership projects; gathering feedback from the community to articulate the needs of product/service development and generating value from relationships.

The post-holder will also play an important role in spotting and connecting colleagues to potential consultancy, research and product sales opportunities - from individual clients to multi-site organisations, and place-based partnerships.

This is a varied and challenging role that requires a solid understanding of the use of data and insight in strategic partnerships, audience strategy, advocacy and tactical marketing, as well as an engaging manner. It is highly consultative and collaborative, working with both clients and TAA colleagues to adopt, adapt and apply TAA products and consultative approaches.

Working Arrangements

We invite applications for a full-time postholder with Welsh language skills level 3 or higher, or a part time postholder who may be a non-Welsh speaker or with Welsh language skills level 1 to 2.   The role is available on a home-based contract with occasional office working (in London or Manchester), and regular working from a Wales Hub.  

Job Description and Person Specification

The Community Partnership Manager role will support the delivery of the Arts Council Wales contract. This includes responsibility to build awareness of and engagement with the free, funded Audience Funder programme, with performance targets reflecting this. The role will also support the Head of Community Partnerships to increase engagement from sector groups or consortia’s who may use collaborative or benchmarking groups. They will also identify through these networks potential prospects for research, consultancy and product sales across Wales. 

Primary Responsibilities

  • Develop and manage relationships with an identified range of individual users and user groups
  • Demonstrate tools and product functionality to users, including as part of training or support activity
  • Commission insight and reporting from the TAA team and present to users
  • Help to onboard organisations into Audience Finder key user groups and ensure Audience Finder and other products open valued relationships with TAA.
  • Refer prospects for bespoke sales through the Business Intelligence Unit
  • Understand the needs of individual and groups users, and the barriers to engagement with products
  • Work with other Community Partnership Managers across the nations (England, Scotland and Wales) on delivering the team strategy.
  • Work closely with other senior staff to enable dynamic development of products and services, and leads for business development
  • Report regularly to the Head of Community Partnerships
  • Ensure an excellent user experience through expert account-handling, product delivery, and product management

Prospecting & Account Management

  • Introduce users and user-groups to free and paid-for Audience Finder/ other platform products
  • Oversee set-up and induction, supporting users to apply tools and insights where appropriate through In Practice sessions.
  • Diagnose the needs of partnerships and other clients, offering advice or forming proposals as a result
  • Present insight in a range of settings in an engaging and informative way, including at client meetings and TAA events
  • Deliver one-to-one support sessions in relation to the implementation of insight, such as Audience Finder in Practice sessions
  • Prepare costed project proposals, based on a range of standard Audience Finder based services, bids and pitches using the CRM to log and track this work
  • Deliver client work as proposed
  • Serve as the point of contact for customers in your portfolio
  • Ensure the timely delivery of products to clients
  • Resolve issues to maintain and strengthen customer trust

Community & Partnership Development

  • Advise and support colleagues carrying out delegated activities, providing centralised resources – e.g. case studies, sector reports – and systems – e.g. tracking and feedback
  • Advise the Support & Community team on the needs of clusters and collaborations, work with them to develop the community programme
  • Represent TAA in key networks and partnerships, especially those related to the sector or geographical where leads
  • Represent TAA at key conferences and networking events, ensuring maximum profile

Work in close collaboration with the bespoke business development team

The Audience Agency as a learning organisation

All staff are required to:

  • Take an active part in all team planning, learning and training
  • Train and coach other members of the research team as required
  • Share internally the insights and learning gained from research projects and client work
  • Contribute to developing a cross-functional, collaborative style of working
  • Be aware of and act within TAA’s Equal Opportunities and Diversity policies
  • Be aware of TAA’s values and to conduct activity in their spirit
  • In particular to further TAA’s aims to become more user-focused

Additional Job Details

Progress Monitoring

In accordance with standard business practice, these roles are subject to the successful completion of a three-month probationary period. During this period, we will review on-going performance and suitability for the post.

Salary, Term & Contract

The posts are offered at a salary of £29,000 - £33,000 dependent on skills and experience.


This post can be home-working; but will be expected to attend team meetings and regular briefings in London and Manchester offices. The postholder will be expected to be based at a meeting Hub in the North and South of Wales at least twice a month. An annual travel budget is available.


We are seeking either a full time postholder (35 hours per week) with Welsh language skills level 3 or higher; or a part time postholder (18-21 hours per week) who may be a non-Welsh speaker or with Welsh language skills level 1 to 2.  

Standard FTE hours are 5 days (35 hours per week) which can be worked flexibly to balance the needs of clients and manageability of workload. Core office hours are between 10.00am and 6.00pm daily. The normal working day includes one hour for lunch (unpaid). The Audience Agency will try to be flexible and understanding in allowing staff to adopt hours which suit individual circumstances as long as these hours do not affect work effectiveness.


The leave entitlement is 25 days per annum plus Public/Bank holidays (pro rata for part-time).


The Audience Agency has a workplace pension scheme in line with current legislation. You will be provided with details of this scheme directly by the pension provider. Automatic enrolment into this scheme commences after three months in employment. Employees may opt out of this scheme if desired. 

Person Specification

The successful candidate will have the following experience, knowledge, qualities, qualifications and skills (E= Essential / D= Desirable):


E        At least 3 years’ experience in a marketing or audience development

E      Extensive understanding of the needs of cultural organisations and in particular marketing, engagement professionals and general managers

E        Demonstrable experience in negotiation and meeting client requirements

D        Experience in sales/ account management. 

D        Experience as a trainer, or offering customer support


E        The workings and practice of the UK cultural sector

E        Strong professional network and personal profile

E        Understanding of good practice in audience engagement, development, and marketing

D        Understanding of consumer research methodologies and practice

D        Working knowledge of Audience Finder tools and products

Personal Qualities

E        Outstanding organisational and leadership skills

E        Excellent communication and interpersonal abilities

E        Aptitude in fostering long-term relationships

E        Able to motivate and inspire

E        High attention to detail and ability to schedule and prioritise complex workloads

E        Self-motivated, inquisitive and able to act on own initiative


D        Marketing, cultural or heritage management



E        Excellent negotiation skills

D        Use of data, insight and research findings at a tactical and strategic level

D        Welsh language skills (level 3 or above)

Closing date: 27/08/2019