About

Please note: Our Small and Large Grant programmes are now closed while we undertake a review of our Lottery funding. We'll start rolling out our new programmes of funding in the Autumn.  You can find out more about our review here.

If you have a current live grant, you can still use the Help section of each grant page to download useful documents (such as completion reports).

We want to support high-quality activity that has audience engagement at its heart. How you reach an audience should be your starting point, not an afterthought. And we’re looking for imaginative new ideas.

One of the biggest challenges we face is how to ensure that the best of the arts in Wales is available to as many people as possible. So we want to support organisations to extend the reach of their work and to think more ambitiously and innovatively about how to do that. Successful audience-building projects will help tackle barriers to engagement and encourage as many people as possible to access the arts in Wales.

Our ongoing strategy is summed up in three words: make, reach, sustain. Audience Development is about reaching out, by using high-quality work to inspire, excite and engage people. It’s also about sustaining audiences, leaving a legacy through its impact that encourages them to return.