We want to support high-quality activity that has audience engagement at its heart. How you reach an audience should be your starting point, not an afterthought. And we’re looking for imaginative new ideas.

One of the biggest challenges we face is how to ensure that the best of the arts in Wales is available to as many people as possible. So we want to support organisations to extend the reach of their work and to think more ambitiously and innovatively about how to do that. Successful audience-building projects will help tackle barriers to engagement and encourage as many people as possible to access the arts in Wales.

Our ongoing strategy is summed up in three words: make, reach, sustain. Audience Development is about reaching out, by using high-quality work to inspire, excite and engage people. It’s also about sustaining audiences, leaving a legacy through its impact that encourages them to return.


Take a look through the introductory document for this strand. You can also read our getting started guide for a broad overview of how we award our grants.


To apply for Audience Development funding you'll need to check if you're eligible first.

Once you’re happy that you’re eligible, fill out the contact form and a staff member will be in touch.

To apply for funding your organisation needs to:

  • be based in Wales, another part of the United Kingdom, or in the EU;
  • be either,

- a company limited by guarantee or a community interest company (CIC),
- a company that shares out profits to its members or shareholders (e.g. a company limited by shares or a Limited Liability Partnership),
- a constituted, not-for-profit community group,
- an education body (e.g. college or university - but not a school),
- a registered charity or charitable incorporated organisation (CIO),
- or a local Authority;

  • have a governing document that shows that the provision of arts activity is one of your objectives (unless you’re a statutory body such as a town council, local authority, health body or university);
  • have a governing document that that has an appropriate dissolution clause which sets out what would happen to your organisation’s remaining assets (after paying all debts and liabilities) should it cease to exist (unless you’re a statutory body such as a town council, local authority, health body or university);
  • be able to show us, through the information you put in your application form and supporting documents, that you have a track record of delivering arts activities to audiences or participants;
  • have an up to date Equal Opportunities Policy;
  • not be in default on any financial agreement with us (Arts Council of Wales);
  • provide evidence from your bank that you have an account in your organisation’s name, and have at two people who can authorise transactions. More information on bank account evidence here.
Fill out your project details, and a member of the team will be in touch